SURROUND YOURSELF WHEREVER YOU GO.
Insight: Sound can transport your mind.
The Bose Soundlink Flex Bluetooth Speaker is a compact, but powerful bluetooth speaker. It holds a surrounding sound feature that can transport your mind to whatever you listen to. Whether it is white noise, nature sounds, or your favorite songs, the Bose speaker surrounds you and takes you where you want to go, wherever you go.
Idea: Give the audience a hearing experience that emulates how the Bose can transport your mind.
We use different sound effects and imagery to give the audience a hearing experience that's the same as using your boss speaker to transport yourself to a different environment. We also list different scenarios were a speaker is used in ways that the usual consumer might not think of. By doing this we give more uses and purpose to the product helping increase functionality.
AD: Alexandra Villarreal
CW: Damian Uribe
Spotify, Apple Music, Pandora and other radio/streaming services is were we will most successfully reach our audience.
We will also create a more interactive experience by adding our audio and print advertisements to select bus stops (a place in which people usually sit and wait) in order to give the full Bose Soundlink Speaker experience.
